3/31/2024 0 Comments Mature cream pies![]() There’s not long to go for the countdown to the day the Adult Cream Pies become available at McDonald’s branches around Japan, as they go on sale for a limited time from Jan 15. ![]() Therefore, the name of the dessert won’t necessarily raise eyebrows amongst the majority of McDonald’s diners here in Japan, but for English speakers on Twitter, the Adult Cream Pie is causing a bit of a stir. While the word otona literally translates to “adult” in English, it should be noted that the adult entertainment industry and its related goods and products in Japan use the word adaruto, a corrupted form of the English word “adult”. The accompanying commercial for the new product also displays some subtext that allows for reading-in-between-the-lines. However, the combination of the word “adult” and “cream pie” brings up a whole other imagery entirely for English speakers, which has people questioning whether or not the team consulted with any English-language speakers before deciding on the new name. Otona is a word often used in the Japanese sweets industry to describe confectionery that has less sweetness than regular brands, evoking a sense of high-quality, refined flavor. Now they’re attempting to grab the spotlight once again with another never-before-seen release - the Otona no Cream Pie, which translates to “Adult Cream Pie” in English. ![]() In order to increase their popularity with fast food lovers around the nation, McDonald’s Japan has been working hard over the last five years, bringing out a slew of new burgers, collaborating with local brands and companies, and even opening a fancy pop-up restaurant with silverware, tablecloths, and wine glasses filled with iced tea. With so many local and international fast food chains in the country, McDonald’s Japan has a lot of competition to contend with, especially after numerous scandals in the first half of the last decade led to unprecedented deficits for the company.
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